A: Then you are wrong!
Any businessman knows that to be a successful business is easy - all you need is the right location, good products, good friendly service, be easy to get to, have a good pricing structure, state of the art production facilities, be open, have a defined niche market, create a $ return out of sale!
To remain successful and profitable is the hard part!
To maintain a successful business you need to grow your client base!
To become complacent and stagnate is to die!
Having a niche market can be a two edged sword! Customers are always looking for something new!
Always remember ....... customers die! - customers move away! - customers find another supplier! - customers get sick! - customers have a good experience and expect it! - customers have a fantastic experience and they might tell their best friends but they have one bad experience and they tell everyone!
Exposure - exposure - exposure means a greater chance of orders reaching 100% capacity (& more) every day.
This means $'s.
www.foodOFAustralia.com.au gives you that exposure
A: Your web site is just an electronic magazine advertorial - if it is not found it is useless - you might spend $2-3000's on a web site/glossy magazine advertorial but if the person looking for a supplier does not pick up that magazine and flick open the page containing your advertorial (or find your web site) then those $'s spent are useless!
Your web site is only useful for customers who know the name of your business!
This directory is a search protocol within the internet by which a potential customer who does not know the name of your business or what you supply can find you and see your products.
www.IDID.com.au has spent many 1000's of $'s ensuring www.foodOFAustralia.com.au comes up on page one of all the principle search engine searches on the internet.
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